On one of their many adventures, a mother and her two daughters were engaged with an idea that would soon turn everyday-wear into a more luxurious existence. While in Indonesia, Rita Overzat, Jenna Overzat, and Ali Trier, decided to design a few handbags for their personal use. After seeing the finished product, which is crafted with authentic water snake skin, they decided that this bag needed to be introduced to the world. Upon this trip, beirn (pronounced “burn”) was born.
The product’s name [beirn] is both Ali and Jenna’s middle name, which has been passed down throughout the family for generations. As CEO of the RJM Group, Rita has taken her extensive knowledge of the fashion industry combined with the in-depth strategies she has used to successfully launch and develop multiple luxury fashion brands to transform this idea into reality.
All beirn bags are lined with a lightweight canvas material that can endure the strenuous undertaking of a college student, while the water snake exterior is sure to make any cosmopolitan woman feel like she came off the pages of a magazine. The concept and delivery of having a product that provides a perfectly balanced representation of luxury, durability, and versatility has allowed beirn to build a respectable name within the industry.
Since its’ initial launch in 2007, beirn has emerged as a top seller in the most well known retail locations across the globe. In addition, beirn has expanded into the footwear and accessories market, and produces its’ product in over 30 colors. The company prides itself on being an affordable luxury, and has filled what was once a large void in the retail market.
Beirn is dedicated to continue to provide great product for their consumers, and is constantly growing in concept, style, and design.
$425.00