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First Fashion's Night Out, then Jillian Lewis, and now Peter Som! Beirn had their hands full throughout New York Fashion Week by working with some of the city's top designers. Models were spotted on Wednesday exiting the Peter Som Spring 2010 Presentation at Milk Studios each carrying a "Jenna" Hobo, gifts from sponsor Beirn New York.

Beirn New York showcased some of its latest handbags and clutches as a primary sponsor of designer and Project Runway Season 4 finalist Jillian Lewis' Spring/Summer 2010 presentation at the Audi Forum in Manhattan on September 9th. Carried by stone-faced models dressed in a subdued palette of silvers, golds, black, lavender, and cremes, Beirn's brightly hued selection of their trademark watersnake bags stood out, serving as the perfect eye-catching accessories to Lewis' newest collection.

New York can't get enough of Beirn! Their beautiful collection of colorful watersnake handbags are quickly becoming style staples of women in the big city. The proof? The creators of Beirn New York were part of an elite group of designers invited to set up shop at the famed Bergdorf Goodman luxury store on Manhattan's 5th Avenue during Fashion's Night Out last Thursday evening.

Designer handbags are taking over Wall Street! Mother and daughter team Rita and Jenna Overzat, two of the three founders of Beirn New York, joined the rest of the Beirn family at the New York Stock Exchange to ring the NASDAQ opening bell last week, calling attention to the ever growing success of Beirn and other self-starting fashion businesses. Beirn bags are famous all over the world for their colorful array of handbags, clutches, and ballet flats, many of which feature Beirn's signature watersnake print.