Charles David is a family-owned business that controls all aspects of the shoe brand; design, retail, advertising, marketing, public relations, operations and distribution are all managed in-house. But the essence of the company's success, according to CEO and President Charles Malka, is the beauty, style, comfort and quality of Charles David shoes. Through effective marketing strategies, this has been consistently communicated to consumers. "It is a great satisfaction to play a small role in making a woman feel powerful, romantic and sexy effortlessly chic. Shoes, as we know, are a love affair.
