Rochas

Rochas is a fashion, beauty, and perfume house founded in 1925 by French designer Marcel Rochas. Rochas was the first designer of 2/3-length coats and skirts with pockets. Rochas had been known primarily for its signature perfume, "Femme," which was packaged in a pink box with black lace.

 

The company found recent recognition for its fashion design when it chose Olivier Theyskens as its creative director in 2002. Theyskens, within his first few months, created an "entirely new silhouette for the house" that was French-influenced and elegant.